Institute of Information Systems Research Forschung Publikationen
A practical test of a process model for customer relationship management system selection with an automotive supplier

Publikationen des Institutes für Wirtschaftsinformatik

A practical test of a process model for customer relationship management system selection with an automotive supplier

Categories Gute Tagungen (JourQual 3 „B“ und „C“ (2015), oder vergleichbar)
Year 2012
Authors Ina Friedrich; Lubov Kosch; Michael H. Breitner
Published in Proceedings of 20th European Conference on Information Systems, (ECIS 2012), Barcelona, Spain, 10.- 13.06.2012
Description

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