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A practical test of a process model for customer relationship management system selection with an automotive supplier

Publikationen des Institutes für Wirtschaftsinformatik

A practical test of a process model for customer relationship management system selection with an automotive supplier

Kategorien Tagungen (VHB JOURQUAL 3 Ranking "B" und "C")
Jahr 2012
Autoren Ina Friedrich; Lubov Kosch; Michael H. Breitner
Veröffentlicht in Proceedings of 20th European Conference on Information Systems, (ECIS 2012), Barcelona, Spain, 10.- 13.06.2012
Datei Abstract (PDF, 68 KB)